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Paying full price for a video game in 2026 is often avoidable. Dozens of platforms offer CD keys and digital licences at prices well below those of official stores like Steam, the Epic Games Store or the PlayStation Store. Some of these sites are official resellers partnered with publishers, others aggregate third-party sellers. Here are the 7 essential sites for saving money on your game purchases, with their strengths, limitations and what you need to know before buying.
Instant Gaming is probably the best-known site in France for buying cheaper PC games. It offers Steam, Epic, GOG, Ubisoft Connect and Xbox keys at prices often 30 to 70% below official rates. The platform is French, payments are secure and customer service is responsive.
Eneba is a Lithuanian marketplace that aggregates third-party sellers from around the world. Its catalogue is extremely vast — PC games, consoles, gift cards, subscriptions (Xbox Game Pass, PlayStation Plus, Nintendo eShop) — at very competitive prices. As with any marketplace, seller quality varies and you should check each seller's ratings before buying.
Gamivo is a Polish marketplace known for regularly displaying the lowest prices on major releases. It also offers a cashback system and a Smart subscription that provides additional discounts on every purchase. The catalogue covers PC, Xbox, PlayStation and Nintendo.
Good to know: on marketplaces like Eneba, Gamivo, G2A and Kinguin, keys come from third-party sellers worldwide. Some keys are purchased in countries where games are cheaper (regions such as Latin America or South-East Asia). These keys are generally functional but may sometimes not be activatable in all regions. Always check for the "global" label or the stated region before buying.
G2A is the world's largest game key marketplace by volume. Its catalogue is enormous — several million listings — and its prices are often among the lowest available. G2A also offers G2A Shield (paid protection service) and a purchase insurance system. The platform has had a mixed reputation in the past due to some dishonest sellers, but has since strengthened its controls.
Kinguin is often compared to G2A and is a solid alternative for buying discounted keys. The site offers KinguinKare, a service providing extended purchase protection, and its interface is much cleaner than G2A's. Kinguin is particularly strong on PC Steam games.
K4G (Keys4Games) is a lesser-known site but frequently cited by bargain hunters. It stands out for its very aggressive flash deals and daily promotions. The catalogue is more limited than G2A or Eneba, but discounts on available titles are sometimes exceptional.
CJS Cdkeys is a British reseller established since 2008, one of the oldest in the sector. It differs from the previous marketplaces in that it sells directly from its own stock — no third-party sellers. This approach ensures consistent quality and more reliable customer service. Prices are good, particularly on Xbox games and subscriptions.
| Site | Type | Platforms | Reliability | Ideal for |
|---|---|---|---|---|
| Instant Gaming | Direct reseller | PC, Xbox, PS, GOG | ⭐⭐⭐⭐⭐ | French-speaking PC gamers |
| Eneba | Marketplace | PC, Xbox, PS, Nintendo | ⭐⭐⭐⭐ | Wide choice + consoles |
| Gamivo | Marketplace | PC, Xbox, PS, Nintendo | ⭐⭐⭐⭐ | Cashback + low prices |
| G2A | Marketplace | PC, Xbox, PS, Nintendo | ⭐⭐⭐ | Huge catalogue |
| Kinguin | Marketplace | PC, Xbox, PS, Nintendo | ⭐⭐⭐⭐ | G2A alternative |
| K4G | Marketplace | Mainly PC | ⭐⭐⭐ | Flash deals |
| CJS Cdkeys | Direct reseller | PC, Xbox, PS, Nintendo | ⭐⭐⭐⭐⭐ | Xbox gamers |
Good to know: before any purchase on these platforms, always check the key region (EU, Global, US…), the seller's rating if it is a marketplace, and whether the game is available on the platform you use. Direct resellers like Instant Gaming and CJS Cdkeys generally offer more guarantees than an aggregator marketplace. In any case, these sites offer legal keys — the vast majority of purchases go smoothly.